ARE YOU LISTENING? 10 MARKETING TRICKS FOR GETTING HEARD

So as I’m doing more artist consulting this month, I’ve noticed that a few of these guys and girls are really struggling on trying to get true feedback and readings on their music. Getting that response is extremely important in the direction you may take an incomplete project, or maybe start a new one. People’s first impressions are generally their rawest, then a second listen or look yields different results ( the “sleep on it” and revise the next day, approach ). Regardless of if you want either of these reactions, you first need to have places to get an unsuspecting listen. So below I’ve made a list of a few ways that have worked for me, and others I work with, hopefully they work for you!

Aux Cords – I know it may sound stupid, or maybe even like a no brainer, but if you think about coffee shops, cafes, diners, uber, lyft, house parties, and so many other places that an aux cord can come in handy, if you get creative with you can literally replace the world around you with your own soundtrack (tactfully) — Note: I say please use this one at your discretion, your music may suck and your taste in music could also suck. I wouldn’t want a room full of people to

CD-R’s turned Data Discs – So I go to anywhere from 3 – 8 events per week here in Los Angeles, it’s not as exhausting, expensive or time consuming as you may think. Infact most of it’s paid for but I will say one thing that really gets my friends is when I’ve got 2-3 in the car and I have my mixes on. I constantly get asked “What is this track, my shazam won’t work” and other similar questions as they look at my LED dash that says SPIV_Untitled28. So I started distributing my mixes and music I intended on mixing or playing out at gigs to the friends who’d roll with me. It’s also great economically because these data discs can hold upward to 80mb (which depending on the size of the songs, could be upward to 150 tracks). Also in 2016′ they play in most systems. So at the start and middle of each month I burn about a dozen new cd’s and when I interact with Bartenders, Security Guards, Event Coordinators, or just have friends in the car or make new ones at functions and I can give them my music. Note: I generally also include a prerolled joint and preface them listening to smoking and ask them to give me their thoughts on it after.

USB – Similar to the above, except smaller and easier to get preloaded with music. You can get bulk orders of usbs pretty in expensively these days. They also have a larger capacity. Get innovative with customization aspects and you can really get your music far in these little babies. I give them out like candy on Halloween, and if I don’t get custom designs, I’ll put a small sticker that correlates back to my social media and just leave them at various unique spots around the city. Taped to bathroom stalls to sticky notes, I’ve put them in envelopes that say “Listen To Me!” and gone around parking lots and garages outside of events that have a demographic I’m trying to reach, and dropping them in any window that’s left cracked open or putting them on sideview mirrors. Get Creative. Your distribution techniques should be unorthodox and untraditional. Be unique in your approach and you’ll go far.

Shortcut Links – Long web addresses are hard to type, and remember. Keep it short and simple, using a site like www.bit.ly or other ‘link shorteners’ help people reach your music more easily and faster. You can press these on yellow manila envelopes, but them on USPS stickers, even pull tab signs. The shorter the better. It should either go directly to a download/autoplay link or a place giving people very minimal options of what they can do, and if they like what they see or hear — they should have a way of reaching you.

Digital – Distribution through digital channels is easier than ever with things like Tunecore, Soundcloud, Bandcamp, etc. Me doing guerrilla and viral marketing alongside business development and growth hacking. I choose to again, go a think differently approach. If you have 5,000 friends on facebook, export your friends list, alphabetize it, organize it, and highlight people who’d likely be down to share your product. Whether it’s a campaign, a service, a product, whatever you have, you know who’s down to ride for you, and there may be some people you don’t know who are also down to ride for you. If the quality of what you have to offer is good, people will naturally share it. I’ve done the angle of having multiple people change their profile pictures across 3 networks all at the same time, as well as create a share/RT/RP campaign that was very effective. There’s also a few other tips and tricks to the digital marketing game to explore, but I had to work for this knowledge, and you shall have to as well 🙂 — Think about the avenues of video channels, live streaming, podcasts and more. You’re smart, I believe in you.

Crowdsource Campaigns – Similar to my mentions above in the retweet/share/repost campaigns. Crowdsourcing is a great way to get yourself heard (and get paid). A very strategic and savvy campaign that showcases creativity, authenticity and ingenuity will definitely help get you heard by peers. Not to mention it allows you to generate revenue if the product is good or they believe in you. I think about having 5,000+ friends on facebook, and then my other social networks then my 25,000 person email list and I think. If each of these people were to share 1 hit song or 1 dope clothing article or just something that has the potential to spread — there’s just so many opportunities that can come from that. $5 x 5,000 people = $25,000 | Most people spend more than $5 daily on stupid shit they don’t need. They don’t need your music either. Make your music that stupid shit they spend their $5 on. Except, make it extraordinary and special, and actually worth much more than $5 so it doesn’t feel, look or sound like a stupid purchase.

Stickers – Not just “stickers” but window decals, murals, wheat paste, billboards, skywriting. whatever it takes. Take into consideration how long these things last, and how inexpensive they are. If they are designed well, they garner a lot of attention and can spread like wildfire in photos and videos. Much like several coveted locations in LA that people use for backdrops for their ” look at me, I’m basic” IG photos.: Much like stickers, stencils are also a valid route, but also more risky – Look into Post No Bills and other signage issues to make sure you don’t get in trouble placing stuff where it doesn’t belong or on other people’s property that it will have a negative result or impact on you. I have some stickers that are in nightclubs and bars that have hung on for 10 years and they STILL to this day get me new eyes/ears that occasionally reach out to me to compliment my music.

Business Cards – The less permanent route. So business cards are inexpensive, they don’t have to be used as “business cards” they can be used as promotional cards. Due to the cost vs quantity situation with this, you can easily throw hashtags, websites, catchy quotes or art and literally give these out EVERYWHERE YOU GO. I used to drop them in checkbooks when I was bartending and waiting tables to every single guest of mine, I’d also leave them on the busses and subways, inside friends cars, bathroom mirrors, literally everywhere imaginable. You wouldn’t believe me if I told you the return on investment with these. I do a lot of things in this manner, what is the easiest or least expensive way to make the longest, biggest and best impact. — My only downside to these is environmentally, it’s waste. In general, I am conscious of these things so I do actually use this approach a little less often these days. I suggest making it reusable or plastic like a membership card instead of temporary paper promo.

Brand Alignment – What does your sound invoke? How do people feel when it’s on in the background, or if they’re working out? Is there any feeling in your music? I hope there is. Match the vibe of your style, content, and sound with like-minded people and businesses to get better results. If my music is very uptempo and fast paced like Styles Of Beyond, or maybe some Jungle/Drum&Bass/Breakbeat sounds. I’m probably better off trying to get it to people in the hands of people into active lifestyles, as opposed to couch potatoes or cubicle slaves, who probably prefer something more mellow and downbeat. If you’re loud and flashy, don’t pitch yourself to reserved, closed-minded suits. Find your niche and go for it. I look toward start-ups and publications to offer commissioned original music, production, writing, and songs to, sometimes it works, sometimes it doesn’t, but it definitely has benefits once placed to get you heard.

Collaborations – This is how you bridge an audience. Got a singer/songerwriter who’s really dope? get her acapellas remixed by a producer that’s equally matched and let them play with each others sounds to create something new and fresh. Collaboration over competition any day, every day. I’ve teamed up with Skating, Fixie/BMX brands, Shoe Companies, Clothing Lines, and much more in regards to creating collabs that extend beyond music. Once you get the hang of pitching yourself and your brand/product/service you really gain perspective on how businesses operate, who their markets are, and you can come up with ways of intertwining yourself with them in a mutually beneficial manner that allows you to reach their crowd and vice verse.
That’s it for today’s lessons, I hope you gained something from this and continue to create new and unique ways of getting yourself out there. Feel free to leave a comment below or drop me a line at any of the places below 🙂 If you need help with marketing, promotions, pr, design, etc. I can also help with that.  Please repost this article as it doesn’t just pertain to music and have a wonderful day full of good music and vibes~

Eric Spivak
holla@eric-spivak.com
FB: ericspivak
IG: @ericspivak
TWT: @ericspivak
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Why Persistence is More Important Than Talent

Persistence is an obvious component in achieving your goals, but do you realize it's actually the most important component there is? Many will tell you why you shouldn't bother expecting big results if you have no natural talent. While it is true that talent is important, it's false to believe that anyone is just given talent.

People with supposed natural ability work hard to get to the outstanding levels of skill they're known for. Often times what you see is the aftermath of all their extremely dedicated hard work and undying persistence. In fact most individuals that are viewed as natural talents would likely be offended if you told them that is why they are who they are. It's essentially a slap in the face to all the blood, sweat and tears they've poured into their craft.

Quitting is Always Just a Decision Away

It may sound oversimplified, but it's really true. Think back to all the times you've decided to quit something and then actually followed through on giving up. There may have been many reasons behind you deciding to do so, but in the end it all boiled down to that final decision and then it was over.

Even if it's something that you truly love, the option to quit is always there. Yet as we all know, quitting something, for better or worse, is often times easier said than done. So what brings you back to what you felt so certain you wanted to give up? Clearly it's persistence. Whether it's a strong love for something, a craving, peer pressure, fear of the unknown or any number of other things, it all equates to persistence.

Motivation Won't Always be on Tap

I'm not going to lie to you and say that you can just turn a faucet and out pours motivation to scratch whenever needed. If you're familiar with my articles than you know I've written a lot about how to stay motivated towards your scratch goals. The funny thing about learning and knowledge is that it can be something you're not always ready for or able to summon when you most need it.

This is where persistence comes in. It's most vital when frustration has taken hold of you to the point of an overwhelming desire to give up. For me personally it has easily been my biggest ally through all the growing pains I've experienced in my many, many years of scratching. I can't begin to tell you how many let downs, disappointments and periods of practically abandoning scratching I've been through. I don't share my darker moments to discourage you, but rather so you understand that a true love for what you do will always outshine any negativity you face.

Major Breakthroughs

You never know when your biggest breakthroughs will occur. In all honesty I'd say most of mine came over a decade after I began scratching. Will it take you that long? Hopefully not, which is why I've created and continue to create helpful scratch resources for you to learn from.

However, focusing on how long it takes you to achieve something is not nearly as important as how efficient and persistent you are. After all, once you've achieved something, you've achieved it so it's almost irrelevant how long it took. What matters more is what will you do with your achievements and how persistent will you be at your next round of goals.

Perhaps Quitting is What You Want?

Obviously, I can't make that decision for you. Not everything we take on in life is worth seeing all the way through. It takes some real introspective thinking to decide what's worth moving on from. There are even elements within scratching worth dropping. However, if you truly love scratching, I guarantee persistence will be there with you every step of the way.

Persistence Development

The best thing about persistence is you don't have to treat it like some unfathomable pie in the sky that comes to your aid from time to time. While my passion for music and art is what mostly kept things alive for so long, the truth is most of my strongest attributes in persistence were developed from direct and indirect training with minds much more persistent than my own in more recent years.

Great minds like Napoleon Hill, Michael Gerber and Seth Godin are just a few of the people that have had a major impact in my continuing forward with scratching for what I consider to be a lifetime journey that I'll never grow truly weary of. It is because of what these people have done for me that I strongly recommend you to seek out mentors of your own. Whether you learn from direct training or simply read a few books, it's an excellent next step in taking your persistence to the next level.

How To Book Better Gigs More Often

How To Book Better Gigs More Often

In my 10 years of working at various capacities in and around this industry, I never once took into consideration how difficult, complicated and overwhelming things must be for aspiring talent that lacks proper guidance to “make it” as they say… We all know the internet has provided several articles, tutorials and resources for people to independently help themselves become as aware and knowledgeable as possible. With the addition of social media and platforms like Bandcamp and Soundcloud, it’s become even easier for you to project yourself to the masses and correspond with potential investors to your brand (fans).  My question is, what happens when you get offline? Like, ok great! You’ve been featured all over the world and your mixes, songs and videos have thousands of plays, you’ve got a little blog traction and managed to open for a few established acts that you can namedrop into your bio, but what’s next?   I feel like several talented people hit this peak and then unfortunately start questioning what they are doing or drag their feet. This is when we start to look at other options like Agents, Managers, PR/Publicists and Peers for help.

*Now I must really like you guys, because I’ve decided to put together this basic visual aid to illustrate what happens at this moment.

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Alright, so that was quick and painless right? Now I’m not saying all artists follow this pattern, but through the ones I’ve mentored, managed, and coached from the sidelines and on the field. I’d be lying if I didn’t say this was a very real and common thing,

so congrats, you’re not alone.

Here’s my tips on how to land more bookings, more often (and help improve your overall self)

  1. Be Transparent. In all interactions. any communication. I know I don’t have to tell you how far integrity, modesty and honesty go but I’m going to anyways. You don’t know how many times people have asked me to manage them bragging about working with this person, or that label, or performing on xyz stage while I smile and nod. Then get home, reach for my phone, shoot a text out and see if what you said is true. – Technology is a blessing and a curse, it’s your choice on whether you want it to work with you or against you. One of the easiest ways to avoid it malfunctioning or not working out in your favor is keeping it 100.
  2. Friendliness – I understand you may not like Joe Blow’s music, or think Kristi Kokane and The Kirkland Krew  are trash, but that doesn’t mean you have to be rude or disrespectful. In an industry where all you have is your word, use yours wisely and for good. It costs nothing to be nice, and there isn’t a gun to your head to support said act, but you could have one at your head if you decide to speak up and degrade someone else’s efforts. Social Media may sometimes encourage bad behavior, but you can use it to showcase your personality and really leverage friendships and new connections, just by being positive.
  3. Organization – Having your EPK (electronic press kit) in order will surely help you get more placement and better gigs. Business Cards & Websites are synonymous with this as well.  For me to take someone seriously, I need to know they’ve invested in themselves before they are trying to ask for money from me. No Joke, I spend a quarter of the year re-producing these for people who went on craigslist or through a friend and got a price hookup, but an abomination of work. Make sure you put your best foot forward on all fronts.  Collecting Emails and Numbers then dissecting them when you get home, into an excel spreadsheet is a great way to work on your organization and launch concentrated marketing efforts. This also goes for making a list of Radio Stations, Blogs, Magazines, and other areas that you want to reach utilizing their submission addresses & emails.
  4. Put some Bass in your voice – Confidence, not cockiness, when introducing yourself to others at events will  go a long way, throw in some humor and you’re in! If you are at an event, whether performing or not, chances are the people who produced it are also in attendance. Now keeping in mind there is a time and place for everything. I don’t necessarily suggest going out of your way to bother these people ( I am one of these people ) but if you do happen to cross paths with them. Say a quick hello, introduce yourself quickly, and depending on the vibe, either keep it moving or pay them a compliment. First impressions go along way, and set the tone for any future correspondence. Small talk isn’t required, and what you say “can” hurt you, so use some tact. Depending on your approach, you should’ve opened the door for yourself to at least see each other again, briefly and have a slightly longer conversation, until eventually your rapport is at a point that you can share your music. Who knows, you may even get requested for your EPK. You can be proud and accomplished without being arrogant or conceited, much like a vegan or crossfitter can be a vegan or crossfitter, without telling anyone they’re vegan or do crossfit.
  5. Support by attending! – Another great way to get the attention of the players in the scene is being active. Seven years ago when I moved to Los Angeles, I didn’t know much of anyone or anything with an exception to people I’ve met in the past when they were on the east coast (NY) or the south (ATX) for specific events (Jumpoff/SXSW/etc). Now I’m happy and lucky enough to say that I’m known throughout several scenes and circles and get warm greetings, because of my consistent support and interactions. By frequenting events that fit a demographic you’re interested in, you’ll open several doors because generally the attendees are interested in the same things as you. The best part is, not all of them are there promoting themselves, and several potential fans are listening and watching you move. This is where that whole first impressions are lasting thing comes into play. If you connect with others in social environments and keep it cordial, you’d be surprised how far that goes and where it translates into your income. If you do the opposite keep in mind that those who you talk to, can talk too. If you go to an event consistently enough, you get to meet the residents and coordinators casually, which opens the doors of opportunity if you get along. Two things I DO NOT suggest is, attempting to get booked for events you haven’t attended more than a few times, and DO NOT become a pushy overbearing salesperson. Nothing is worse then the guy who interrupts the conversation or cipher to push his latest frisbee. Again, use tact (and common sense) because you never know who is watching.
  6. Think Outside Of The Box – I dropped a mix on 200 cd’s a few months back and gave them to L.A. Uber & Lyft Drivers. This mix + my cards got my website traffic boosted by 1200 people, I made 17 new connections on social media, and my soundcloud had a few addtl thousand plays on the week. When I worked for Viacom/MTV Networks in NY at 1515 Broadway – I used to sneak into the library and mail room and stick my event flyers & cd’s into everyone’s cubby. When I was in high school I dropped my poetry and a mixtape into the women’s locker room 3 vent slots on valentine’s day and made a lot of people happy 🙂 – These are just examples of the lengths in which I’ve personally gone to reach a broader demographic. Sure the internet is great between Reddit, Buzzfeed, Social Media, and all the other outlets. Although if you want to make a real splash where you’re the small fish in a big pond, you’ve gotta be creative. Find unique methods of packaging and delivering your content to people. Think about who you want to reach, and where they will be. I used to always be amazed by all the luxury vehicles Los Angeles had floating in the streets daily, to the point that I started asking anyone in a 80k+ vehicle what they did for a living? The result? some blew me off, some told me, and some followed up with “Why do you ask” and took what I had to offer ( a business card, resume, and cd ) and managed to connect me with some top industry professionals. I urge people to never be afraid of the unknown, and just weight “what’s the worst that can happen” before acting to yield best results. As long as your promotion and marketing attempts are not disruptive or destructive, I definitely co-sign pushing the ante on distribution tactics.  *Note: This does not include tagging the side of the 10 freeway with your soundcloud link.
  7. Professionalism – I can’t count on all my fingers and toes how many times people have shown up late, complained about irrelevant bullshit, gotten too tipsy/turnt before their set, or too faded on the patio when they should’ve been setting up.  If you want to be treated like a professional, act like one. Show up early, make yourself useful, show that you’re invested in the show and it’s not just a quick snatch & grab of some promoters cash by promoting the event to the best of your abilities. ( Trust me, social media has definitely made this task a no-brainer for you ) – If you are granted a few guestlist slots, don’t abuse them by showing up at the door every 5 minutes giving my doorgirl lip about letting a broke homie in. If they spent the time/money to get to your event, they’ve got the financial means to support you. Not to mention, let’s be honest – the doorgirl may throw you the fuck out. Please bring all required music on a USB/Phone/CD and have a backup, unless you like performing acapella or over other people’s instrumentals. Do not hastle promoters or coordinators for drink tickets, we understand you can’t survive on water all night, and need to get your booze to boost your buzz and confidence levels. Be supportive. I can’t stress this enough, I’m not talking emotional support, or child support. Applaud other acts, watch your time, don’t infringe on others by going over your designated slot, and don’t be a dick.  Make it easy for us to pay you and book you again. I’ve noticed the talent that gets booked the most, tend to have their shit together (being organized) and arrive on time, perform on time, say thank you, abide by the house rules, are responsive by text/email, and can send me an invoice via venmo, square, paypal, etc. if they aren’t paid the night of. As in any career, being a professional will take you far and doesn’t go unnoticed. Act like you know.
  8. DIY – Do it yourself, alright so you are determined to get on. You don’t do “Pay To Play” showcases (never do p2p showcases), you’ve hit the Open Mics on a weekly basis for a few months now. You’ve gone to nearby cities to try to get a feel for a different crowd. You’ve done everything I’ve said above before, and then some… At this point, I’d suggest trying to throw your own event. Now event production and coordinating is *NOT* for everybody, and *NOT* to be taken lightly. I cannot emphasize enough how much we don’t need more poorly put together functions that hang on by a thread and waste people’s time and money. I’m also not saying that if nobody will book you, then you book yourself. What I am saying is, if you have established a bit of a name for yourself, you can draw a decent 15-50 person paying crowd, and you’ve made a few connections through the events you’ve supported. Maybe it’s in your best interest to produce your own function. Find a venue, work out a deal, run it by a few friends to make sure it’s a solid one, book yourself to perform and a few supplemental acts that make sense for your sound or theme of the night. I know when doing talent booking and artist management/development with people who have no names. I was able to build names for them by producing a series that featured them as residents or near-headliners. You can do this for yourself without too much difficulty, but I really only suggest taking this route once you’ve reached the minimum requirements mentioned above, and already do everything else listed within this post. I’d hate to hear you followed a beat junkies blog posting from some guy named spiv and got evicted because you put your rent on the line and had a poorly designed flyer and a weak lineup with no gas.
  9. Be Yourself. – Most of this stuff above is self-explanatory, or one would think. Unfortunately, I see these tools of the trade get tangled up and forgotten very rapidly, especially when one gets a little shine. At the end of the day, people will book you based on who you are. If they aren’t booking you, it doesn’t mean nobody likes you, it means you’ve got room for improvement. Never stop practicing and progressing to be the best you, that you can be. If you’re not seeing the results in what you’re doing, change what you’re doing, or how you’re doing it, until you see the response you want to receive. The Los Angeles and New York markets for music are savage, and the fakes, jakes, and snakes get weeded out quickly. You have to learn before you earn, and always keep a guard up. If something sounds too good to be true, it probably is. No party or event is worth losing sleep over. Overcompensating for accomplishments you don’t have yet, is unnecessary and you are only as good as your word, so keep that shit golden. None of the things mentioned in this article prevent you from being yourself, and at the end of the day, the real ones get the work.

Maybe in the next Artist Essential piece on The Beat Junkies site, I’ll we can break down the differences between expectations and duties of Agents, Managers and Publicists.

I hope you enjoyed the first Artist Essentials posting on The Beat Junkies blog

I’ll leave you with this last nugget of advice. At the end of the day, It’s all about how you serve it up.

If you have the worst food in the world and it looks amazing — People will give it a shot.

If you have the best food in the world, and it looks like shit — People won’t touch it.

Swap out food with Events, Music, Art, Film, Photos, etc and the lesson is the same. Presentation, Connection, and Communication are Keys To Success. Don’t do anything rushed or forced, don’t put out half-assed looking event flyers or album artwork. Spend a little extra time and money on things you value most, so others can recognize that when they feel, see, and hear the product you are delivering, especially when that product is yourself.

Hope this helps you land more bookings,  as it has for a handful of others whom I see living off of their craft. Don’t be too hard on yourself.

For anyone with a problem with this article, they can check out my friends video  – Otherwise, we’re back in a week, next Wednesday with another post. If you missed my last one, you can check it out 5 Artists You Should Know 

-Spiv

Wanna reach out? 
_________________
Eric Spivak
espiv15@gmail.com
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5 Artists You Should Know – Vol 1.

On the first Wednesday of each month, we’ll be turning the spotlight on five select artists that you should probably know, if you don’t already. While the internet has definitely bridged the gap for aspiring talent to reach new heights and larger audiences faster than ever before. It’s also created a bit of a surplus problem in regards to the quantity of projects not matching the quality expectations that we were once accustomed to. While I won’t say that it’s all bad,  It’s definitely thrown the music industry into a whirlwind and really requires more finesse and strategy than ever to really push your way to the top. That being said, the goal of this section isn’t necessarily to give you deep interviews that talk about your favorite rappers prior charges, drug habits, or executive producers who squandered away their royalties. The goal here is to focus on discovery, exploration, and hopefully to put you up on some talented individuals you’ve missed in the streets and on the web.

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Bisco Smith

( Artist )
Bisco Smith, is an artist steadily in search of his own personal truth and most raw expression. His aim is to blend his experiences in life with the energy in the moment and create work that moves, questions, and inspires. His work is a blend of graffiti deconstruction, graphic design, and fine art that captures the untamed energy and uncharted environments of street style and expresses a sense of duality, spontaneity, and movement. He is currently living and working in Venice, CA with New York and Miami on the sides. Currently looking for a wall near you.

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(Collaboration with Afrika_47)

For more info, commission pieces, and original work inquiries please contact Bisco by email:  contact@biscosmith.com say the Beat Junkies sent you. You can also find him online at http://www.biscosmith.com

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Aaron Cohen
( Emcee  )
Aaron Cohen is an artist from Seattle, Washington. After graduating high school, Cohen moved to New York and began his music career. Known for his laid back flow and dark yet catchy hooks, Cohen’s lyrics interweave cynical observations of the world and himself. Cohen has previously released mixtapes via Mishka Records as well as Decon/Mass Appeal. Cohen’s music utilizes a wide range of production styles, but tends to lean towards more ambient sounds as displayed on Cohen’s newest release “Home Less.” Cohen has toured in Europe and the United States. He is working on a new untitled EP for release later this year. Cohen is a member of New York City based collective “Inner City Kids.”

Notable collaborations:
Flume, Ryan Hemsworth, A$AP Ty Beats, Tommy Kruise.

A couple weeks ago, a TV station in France called OFIVE TV had some crazy technical difficulty and ended up playing one of his music videos on repeat for four days straight. Obviously, it generated a lot of buzz out there. Here’s the video that got stuck on repeat:

You can hear his new EP “Home-Less” here:  https://soundcloud.com/aaron-cohen/sets/home-less-ep and his new video ft. Alexander Spit here: https://www.youtube.com/watch?v=EdXqoRFlLi8

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Henry Canyons

( Emcee )
LA based rapper, Henry Canyons, transcends your typical boundaries of hip-hop identity. The self-described Brooklinite-French-Jew took to music at a young age; from his training as a jazz saxophonist to his teenage years spent in Brooklyn ciphers, his melodic style and bilingual lyrical integrity reflect a diverse musical background. After graduating college, Canyons moved to LA intent on following his passion for the art form. Since then Henry has steadily worked at his craft, putting out several different projects. “the Brooklyn-turned-LA native stays within a lane equal parts humor and quality hip-hop, generating  impeccably delivered lyrics.”  Emerging as a new artist on the scene, Paul Thompson of Passion of the Weiss assures listeners that, “Fortunately, the man at the mic has your attention. Canyons casts himself as the young Leo DiCaprio in Catch Me If You Can—alternately reckless and over-thinking, but with enough inimitable cool to pull it off.” Below is a link to his latest project that features smooth jazzy, boom bap-centric and introspective sounds guaranteed to leave listeners wanting more.

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Zackey Force Funk
( Producer/Singer/DJ )
Zackey Force Funk was born into this wild world in Tucson, AZ in 1974. In and out of prison since the age of 17, ZFF began producing on pirated software his brother gave to him once he had given up a life crime to focus on writing tunes and raising his family.

First discovered by Kutmah back in the golden era of Myspace, Zackey’s signature “Force Funk Sound” swiftly grabbed the attention of a number of formidable producers. Collaborations followed shortly after with the likes of Salva, Lazer Sword, Lorn, Baron Zen, Daedelus and B. Bravo, as well as forming the group Demon Queen with Tobacco. As these tunes were scattered across various labels, finding their homes on their respective collaborator’s projects, ZFF continued to hone his style, delving deeper into the psychedelic future funk realm of which he has created for himself. The fruits of his discipline all add up to his forthcoming debut LP entitled ‘Money Green Viper”, to be released in July of 2014 on LA based collective Hit+Run.

When Zackey Force Funk isn’t robbing banks with baseball bats he’s rocking late night discotheques with soul songs for the armageddon.

Below is a link to his album on Hit+Run called Money Green Viper, which was also released on a limited edition emerald green skin vinyl by his crew.

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NiceGuyxVinny
( Producer / DJ ) 
Vinny is one of those silent but deadly artists’ with extreme versatility in his production. You can tell he thinks about every sequence, sound and sample incorporated into his tracks and isn’t afraid to do something different. These days when the market is flooded with so many repetitive sounds, it’s very refreshing to have guys like this creating more of an abstract mood music to take you through your week.  He’s based out of Long Beach, and also part of the Soulection crew, occasionally you can catch him live in a beat or dj set spreading more of the good vibes throughout dance floors across your city. Modest. Creative. Solid.

Below is what he had to say about his instrumental project titled “Vista” which is also embedded below and available for Name Your Price. Pick it up and support him if you get a chance to.

” Dedicated to & inspired by the people in my life. Each track is named after someone who I feel has made a huge impact on my life & the way I see the world. I got sounds that reminded me of them (favorite songs,movie scenes,etc.) and made tracks from those samples after I would spend time with them..talk to them..or even just think of them. I tried to put whatever emotion I had from those moments into song form. During the time I was making this project I had a lot of things going on with my life..working on these songs helped me get my mind off everything. It was great because I didn’t have to leave my own room to go to another place,all I had to do was close my eyes and listen. It was a fun idea that turned into a whole project that helped me more than I thought it was. I’m happy to share it with you. Much love to anyone who supports my music & all I wish for is to inspire some minds…”

Til Next Time.

-Spiv

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