5 Artists You Need To Know – Vol 11.

Artist – AISE BOURNE

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You can find more work by him at instagram.com/aiseborn/

DJ / Producer – SWISHA


You can catch him tearing up clubs from West to East Coast & beyond. Holla @djswishasweet

Vocalist/Singer-Songwriter – Joyce Wrice



You can reach out to her at: @joycewrice


Producer –¬†Swarvy


You can get a hold of him at @Swrvy

Emcee – Waju


 

Holla at Waju via @EyyWaju
Hopefully some if not all are artists that you can check out, follow and support in the future. If they are published here, it’s because I’ve caught their live shows, older projects and newer ones and feel they’ve put in the work to deserve some shine much like the prior 10 Artists You Should Know posts. Thanks for listening.

-Eric Spivak
holla@eric-spivak.com
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Beat Junkies Record Pool: 

5 ARTISTS YOU SHOULD KNOW ‚ÄĒ VOL 9.

James Jirat Patradoon
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http://cargocollective.com/jirat_
www.jirat.jp 

Suzi Analogue

DJ Morse Code ( 1/2 of POOLS )




Kadhja Bonet


Faimkills


Since wordpress makes it difficult to create space in postings sometimes. The people featured above are pretty easy to find online and shouldn’t be slept on:

James Jirat Patradoon / Kadhja Bonet / Suzi Analogue / Faimkills / DJ Morse Code 

 

5 Albums You Slept On And Why You Shouldn’t Have

Marco Polo – Port Authority


The U.N. – UN Or U Out?



InI – Center Of Attention



Blu – Below The Heavens


Fashawn – Boy Meets World

5 ARTISTS YOU SHOULD KNOW ‚ÄĒ VOL 8.

Faith 47 –¬†is an internationally-acclaimed street and studio-based artist. Following an active street art career spanning more than 15 years, her work can now be found in major cities around the world. Using a wide range of media, her approach is explorative and substrate appropriate ‚Äď from found and rescued objects, to time-layered and history-textured city walls and their accretions, to studio-prepared canvas and wood. ¬†Through her work, Faith47 attempts to disarm the strategies of global realpolitik, in order to advance the expression of personal truth. In this way, her work is both an internal and spiritual release that speaks to the complexities of the human condition, its deviant histories and existential search.

Her¬†first solo exhibition, Fragments of a Burnt History (2012, David Krut Gallery, Johannesburg), considered the transformation of Johannesburg into a more representative African city, exposing the harsh realities of day-to-day life and capturing the remnants of South Africa‚Äôs complex history in a personal and symbolic manner. Through the creation of an immersive environment in the gallery space, this work challenged the viewer‚Äôs detachment.¬†Her solo exhibition, Aqua Regalia (2014, London & 2015, New York), further extends the possibilities of immersive spaces, enveloping the viewer into a sacred ‚Äėroom‚Äô filled with collected objects and other intricacies from everyday life that ‚Äď together with figurative paintings ‚Äď explore the notion of the mundane as sacred, celebrating the discarded and unwanted as holy.


faith1 faith2

Vince Staples¬†–¬†is an American rapper from Long Beach, California. He is one-third of the group Cutthroat Boyz, alongside fellow California rappers Joey Fatts and Aston Matthews. Staples was also known as a close associate of Odd Future, in particular Mike G and Earl Sweatshirt. Staples is currently signed to Blacksmith Records, ARTium Recordings and Def Jam Recordings. He came to prominence with his appearances on albums by¬†Odd Future members and his collaborative mixtape titled Stolen Youth, with¬†Mac Miller, who¬†produced the majority of the¬†project. In October 2014, he released his debut EP Hell Can Wait, which included the singles “Hands Up” and “Blue Suede”. His debut album, Summertime ’06, was released in June of last year (2015) and has gotten critical acclaim. *He was also chosen as part of the XXL Magazine 2015 Freshman Class. It’s crazy looking back to see how far he’s come, I think it was about 2010 when him, mikeg, syd, speak, nikko gray and a few others were rocking my showcase inside the Fox Hills (now westfield) mall in Culver City. Since then I’ve done plenty of other shows, even worked Camp Flognaw/OddFutureCarnival doing merchandising and pushing Vince’s goods. Bottom line, It’s great to see the climb/growth/progress of people who are dedicated convert to success in the eyes of many.

Astronautica – 23-year-old Los Angeles native Edrina K. Martinez is Astronautica, one of Alpha Pup Records’ newest artists. Bringing a unique style of lush electronica and a playful sense of exploration to the label, the young producer is a fresh face to the thriving local beat scene. Learning to play guitar by ear at an early age, Astronautica soon began mixing her own samples and beats. Quickly becoming addicted to the burgeoning beat sounds of the West Coast, Astronautica is now a full-fledged member of the movement. Been lucky enough to catch her more then a few times live, and recently had her play one of my showcases – definitely a sure bet for a solid set, every time.

 

IllFightYou – This is IllFightYou ( Glenn, Uglyfrank, and Khris P ) I Couldn’t find a real bio or much info on them, but I’ve been listening to these guys for quite some time now and putting up homies on them after playing out their music in the whip or at shows. They did a pretty thorough interview last time they were in LA with Intuition for his program Kinda Neat ( which can be heard here http://kindaneat.net/illfightyou/ ) they also rocked LowEndTheory and a few other shows. Music speaks for itself, check it out below and more on their soundcloud.

Bibi Bourelly –

Bibi Bourelly is a Berlin-born Los Angeles-based singer-songwriter. She wrote the Rihanna song “Bitch Better Have My Money” and features on “Without You”, a track by Lil Wayne that features on his 2015 album Free Weezy Album. She also co-wrote and features on Nick Brewer’s Top-20 UK debut track “Talk to Me” and she’s featured on Usher’s single “Chains”. ¬†¬†Bourelly is of Moroccan and Haitian descent. She was born in Berlin, her father being the guitarist Jean-Paul Bourelly and her mother, the head of the art department at Berlin‚Äôs House of the World‚Äôs Cultures. She moved to America in the tenth grade to pursue a music career, first ending up in the Washington, D.C. then moving to Los Angeles. Her break came after a producer she had been working with online, Paperboy Fabe, arranged a session with Kanye West, who isolated her in a booth. The result was Rihanna’s “Higher”. She also wrote the singer’s “Bitch Better Have My Money”, which caused some controversy after Houston rapper Just Brittany claimed that Rihanna had plagiarised the song.

In April 2015 Bourelly issued her own single, “Riot”, an effort to prove to people she was “authentic”, detailing how wanted to be heard and recognised as a legitimate musician.¬†Bourelly is also involved with quite a few other projects and artists which will soon come to light. Most recently being her features beside Usher & Nas…. I mean c’mon son haha. bright future ahead.

10 SURESHOT WAYS TO GET HEARD BY WHO YOU WANT.

Step 1. Don’t be MeekMill or Stacey Dash. (joking)

These days, the internet has become one of the most instrumental, and sometimes¬†detrimental building blocks for success. Although a big obstacle for many is learning how to navigate the landscape and figuring out the most effective methods of getting what you want, to¬†who you want with the least amount of resistance for the lowest cost and the fastest, whew…¬†Sounds like fun, right? At least, the ever-changing environment of what channels we use to distribute our content keeps things fresh, and requires us to be aware of new platforms to quickly adapt to for that ‘edge’ being first to: myspace>facebook>tumblr>soundcloud>twitter>bandcamp>instagram>snapchat>????? ¬†– ¬†After years of blogging, consulting, doing PR and producing events – I still have to keep my finger on the pulse of most outlets in order to know what’s best for the artists and brands that I work with and represent. That said, I’m going to share some advice below that should assist you in reaching the goals mentioned above as the title of this is how to get heard by who you want, which is¬†synonymous w/getting what you want.

1. Ethics & Integrity – Are fundamental and part of the basics to this whole thing. Think about the impressions you leave with people, whether that be communicated via email, in person, or even on social media. Your online persona could be just your ‘way of expressing yourself’ or feel more vocal about things, but you have to remember that it’s all a reflection of you. Much like recording over someones production without asking permission from the original producer or creating a remix to something then pushing it as if it was requested just¬†to¬†ride the wave of the popular artist who’s original song is getting play. Common sense plays a big role in a lot of this, but if I have to explain that then I’m wasting your time and my own. Try your best to maintain artistic integrity – if an opportunity arises that doesn’t change the alignment of your direction, branding, presentation and fabric that holds your product unique. by all means – go for it. Although, on the b-side if you’ve got wavering ethics or conceptual integrity it can be seen from a mile away and that may prevent some people from connecting with you on a business or personal level alongside turning your audience away because you weren’t true to what you might do or say. ex: The hip-hop head who starts to experiment with other genres (Which is completely fine) or worse, the¬†hypocrite who outs themselves on and off record.

2. Trim The Fat –¬†Keep correspondence short, nobody needs your life story. From your bio to your press kit, to your messages for collaboration or even attempts to volunteer or get involved with things bigger than yourself. KISS ( keep it simple, stupid ) being short and straight-forward in correspondence and requests will make it easier for the recipients to respond quickly in a similar manner. No means no, but months or years later could mean yes. As long as you keep it short.

3. No More Parties In LA – LA and NY are meccas of culture, entertainment, fashion, music and art. People come here on a 30-day to make it plan and either burn through everything they have and go back home or they make moves strategically and do things right so they can live off of their craft almost immediately. Then there’s the 9-5’er or freelancer who supplements their income with a balance til they are doing what they love full-time. Anyway you cut it, I think another important part of getting heard by the right people ( or at least, who you want to listen ) does require the legwork of going out and networking. There are several websites that will tell you what’s going on in your city at any given moment, and each one is a gateway drug to more events, much like flyergum that ends up on your mirror/dash after a party… I’m not suggesting you street perform or start soliciting people while you barista or wait tables. On the contrary, I do tell people to create a calendar of events that they go to each month that are beneficial to what they are doing and where they are trying to go. There’s so many different groups and demographics of people to reach, and you only have so much time and money to do such. Going out on a decently consistent basis allows you to see performance spaces and other shows in which you’ll potentially be interested in performing at, gain inspiration from and again – spread your art among the masses. ¬†You can drop your music with event coordinators, promoters, venue owners, talent bookers, deejays, and other people of potential importance when you’re checking out the nightlife as well.

4. Sampling – If you’re seeking placement or licensing situations, be smart about your sample usage. Unless you have the money to pay for clearance, most of the time that amazing track of yours is going to require a lot of additional work and money to have actual use.¬†It sucks, but it’s part of the game and a very expensive, time consuming one at that. Try to create original compositions so your work is original and has more flexibility, thus allowing you more opportunities in where it can take you. Otherwise, seek the originators of that music, request permission to repurpose their work and who knows – you may not only get their approval but several additional stems and pieces to work with. Dare I say, sometimes it works out that if they like what you put out there, you can collaborate with them on an official level because of a mutual respect or interest. There’s no better feeling then after years of trying to work with a certain someone, them finally responding to you and inviting you to meet up and build. Most of the guys and girls I’ve wanted to work with almost 10 years ago, I’ve now done shows or projects with and consider friends today.

5. Presentation & Packaging – If it looks like garbage, and smells like garbage, it might possibly be garbage, or at least that’s the place it will end up if your presentation isn’t on point. The easiest way I’ve found to clean up your presentation is working with a designer who’s actually into what you create. Someone who would be excited, and benefit from working with you and creating for you. I can’t even count on both hands and feet how many designs I’ve done for free that I call “portfolio” to make myself feel better about not being compensated for them, only to have them start hiring me when their money was right. It was all original work for¬†artists who I believed in, and little did I know would be moving mountains several years later and remember my efforts in supporting them. This is a good reminder of how things you do in the past, can help you in the future.¬†Working with the same people creates a good synergy, relationship and creates consistency in your branding. If everyone’s on the same page, you’ll gain some form of identity from this and it’ll benefit you tenfold as opposed to hopping around with every photographer, video guy, designer and stylist you meet. Last note on this, keep in mind what I said about trimming the fat, because this also applies to overproducing or going too-minimal with your work (whether art or music). There is a happy middle ground which you should hopefully reach.

6. Submissions – Unless it’s a very small mb file, do not attach files to emails that you’re sending out to labels, blogs, promoters and more. Nothing is worse then being on the receiving end and finding out someone just left an elephant on your doorstep that you didn’t ask for and now you’ve gotta call up a moving company, wasting time and money to move it so your important packages can arrive. Always be mindful of your recipient, this includes how many paragraphs that will be ignored inside of your email. You’ll have a higher success rate on having your hail mary passes reach the end zone if you consolidate and simplify what you’re trying to say. If the goal is to just have someone hear your music on the other end, make it as easily accessible as possible – no download links, no attachments, god forbid you have to sign-up to some new service to get to it. ¬†Just simply upload it on a platform where the person clicks once, doesn’t need to be logged in, and they end up at the file with a functional¬†Play & Stop button with volume control and leave the rest in their hands. It’s really that easy, and if you’re not getting a response from said bloggers, editors and more – they are either too busy, not interested, or you need to change your approach.

7. Unique Approach –¬†In a perfect world, a great idea or solid product would just fly on its own and create an abundance of wealth and opportunity for the creator of such things so they could reinvest in themselves. Unfortunately, we don’t live in that world and everything requires a solid gameplan because there’s levels to this sh*t. ¬†Having a unique approach will definitely help you get what you want as this shows you’ve thought outside of the box, and managed to think differently in how you present yourself, product or service. A few years back I had 2 friends ask me to redo their resumes. I asked them what they wanted to do, why, and what makes them think they are the most suited for the job. Both answered all the questions with confidence and with enough good reasons for me to move forward. Little did they know, if I didn’t feel like it would be sensible, I would’ve told them my opinion and suggested they work with someone else out of respect for their time and my own. One resume was for a new luxurious bespoke cocktail bar opening that would be extremely difficult to get into and had practically a 12 step hiring process. The other was for one of the biggest music festivals worldwide that happens annually in SoCal. For the bartender, we sat down and analyzed all the collateral the bar had released through press and media outlets. We took a screenshot of their menu, names of their drinks, their color schemes, and the overall idea/concept that they were sharing and integrated all of this into a resume. Her resume looked exactly like their menu, and had unique accents and design elements that were deemed clever or witty, ex: instead of where the bars website, address and phone number were, it had her contact information/Website/LinkedIn. She printed this on a thicker resume cardstock similar to a diploma and delivered it to this bar. From the moment they received it, others were called into the room to check it out, surprised and excited to see the efforts put in by this potential candidate to get the job. The story gets deeper, but to summarize – she got the job for being different and unique in her approach. Against hundreds of people trying to get the same position before and after her. It was this, that paved the way for her to stand out and gain the attention of the audience ( getting heard by who you want ). ¬†While¬†the other person I mentioned was applying to Coachella and basically had me create an entire promotional kit with backpack, shirts, stickers, flyers, a poster, lanyard and more all with personalized/flipped-Coachella branding, so¬†instead of any of their details, it had his resume and credentials. This included a flyer with him playing every stage lol… Instead of sending it off to Goldenvoice, he actually ended up taking it with him to an interview in Hollywood, CA¬†for an advertising agency and got hired almost on the spot. I can give a few other examples that I was involved with things like this in music/art etc but I absolutely encourage anyone to push the limit on creative application and distribution of themselves. This includes when you are producing Cassettes, Vinyls, CD’s and more.

8. Working In Reverse –¬†This is sometimes a good process to accomplishing goals, I’ve done this a few times when assembling press kits and reworking resumes. As another example, there was an artist a few years ago that approached me about wanting to get on a festival. I looked at their guidelines for submission, who the headliners were, the openers, the region, and had to work in reverse to tear it all down to step 1 of what would give this girl the best shot at getting picked up for it. I started with the region, where she had already done many shows in the area with some of the biggest names that came into town fitting for her genre of music, so it was easy to make a list of these venues and shows she’s played, alongside the likes of who she performed with. That built value in her potentially bringing more attendees/promotion/ticket buyers to the festival due to familiarity.¬†¬†I continued to roll down their lists of steps required to get “on” and looked at anything else that would give her an edge when applying. When we worked through all of those, it was a matter of how we served up her introduction email, organized the rest of her content to be most fitting for the acts performing and type of festival (omitting tracks that didn’t make sense or wouldn’t be of interest, and pushing the ones that were/would be instead ). We were even so detailed to change the photos on her press kit out to show a different side and that she’s rocked stages with thousands in the crowd before instead of the smaller venue, intimate, candid shots she had there prior. The list goes on and I’m sure you get the idea, but¬†long story short – she got booked/paid because she had the basics down, but also learned how to tailor her pitch, after deconstructing the event and making a roadmap to reach her intended destination and audience.

9. Good People Are Hard To Find. – From managers, editors, event producers, curators, bloggers, and more. When you find people who genuinely appreciate what you say, do, and the direction you’re going. Don’t fuck up by letting them vanish, and don’t push them away with an ego. Everyone is trying to be the best they can be in their field, and who knows what their long term goals are. Some people you’ll work with from the start of their career and find helping¬†you out a decade later just based on your consistency in being dedicated to your craft and humble in your ways. Others you’ll show a little bit of promise to, they’ll spot it early on and they will ride for you til the wheels fall off opening doors along the way. It may not be fun to weather the storm over and over again, but that persistence and patience pays off most of the time if you aren’t making the same mistakes ( not to mention it¬†helps end the cycles of factory farmed creatives with mass distributed content that’s unhealthy clickbait, fodder and fluff distracting people from actually being productive). Build your team wisely and keep it thorough.

10. Asking. –¬†They say a closed mouth doesn’t get fed, but an open one can potentially get smacked for saying the wrong thing. Be tactful in your choice of words, especially if you don’t know who you’re talking to. I know people who blame being introverted or anti-social to their lack of success in their industry when realistically it’s a matter of them not speaking up and asking for what they want. So instead of getting the help they need or want, they’ll bitch and complain about it (which also, has the same result) until they give up entirely or fall into some mental sickness like depression. Asking questions, gets answers and people like to talk. Don’t be afraid to do some outreach and remember, what’s the worst that can happen, they say no? or there’s no answer? Note, Please & Thank You still work in whatever year it is that you’re reading this article and last but not least.¬†Don’t be an askhole, you’ll never get what you want if you continually ask for advice and then do the opposite, people notice and they remember. Asking is better then assuming, and that it’s better to ask for forgiveness then permission thing is definitely bullshit. That means you ‘assumed” the outcome of your question, and decided to do something because you weren’t strong enough to pose your request properly enough to get the results you desired, that shit is wack. ¬†Learn how to communicate better and you’ll see that most things aren’t as difficult as you think. Lastly, don’t name drop unless that person will vouch for you, it’s not going to give you any points if you’re lying, and if someone like myself decides to do a¬†verification text. “xyz says he knows you, and you’ve worked together,¬†is he cool?¬†” and the results come back negative, you just blacklisted yourself with 2 people at once…

So that about covers it, I hope you learned something new or found some tips within that will help you reach your goals in whatever it is that you’re aspiring to be or do.

-Spiv

Wanna reach out? 
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Beat Junkies Record Pool

5 Artists You Should Know ‚ÄĒ Vol 7.

Sir Anderson – Just stumbled across this guy the other day per a friends mention on the internet and low and behold, I dug his stuff and like magic – he’s now featured here. Maybe next time I mention him I’ll have a lot more to say because I’ll actually have met him ūüôā check out David’s work below:

ART12 art1243

He’s on the right path with his mixed media work and I feel like it’ll only get better and better, so continue to check his page out and show some support (not to mention, his work at the moment is pretty reasonable) ¬†https://www.facebook.com/artofsiranderson


Doc Illingsworth –¬†
I’ve¬†listened to this guy for years and always really dug his versatile sounds and constant interest in kinda bringing something different to the table. I feel like Detroit takes hip-hop seriously and you can hear it infused into most of the creations from that city. Illingsworth I used to feature on StrictlyBeats and also pass his music along to friends who may have no heard of¬†detroit cydi, him and ErikL. I want to say since 2006′ I’ve seen him reach new heights and recently saw him kill it out here at Low End Theory, alongside several other platforms that have given him some positive light. Humble cat, deserves what he gets and I hope he continues to push the ante with a quality sound that’s undeniable. Hopefully someday he can find that “illonthehunt instrumental’ for me ūüôā

You can support his new project here: http://www.fatbeats.com/products/illingsworth-worth-the-wait-lp


Linafornia –¬†
I have a big heart when it comes to seeing people go from tragedy to triumph and Linafornia is definitely someone whom I feel can give you that story. In Los Angeles, she’s quietly made waves in the scene that she’s supported mutually for years on nights and weekends. I feel like I’ve physically been to the same events with her at least 100x now and she’s always shown love to anyone and everyone who reciprocates and deserves it. I don’t wanna get into her car accident and story or too deep into detail in regards to how amazing this girl is but I do want you to know she’s a real one and you can hear it in her music, which realistically only started surfacing in the past year or so. In a short period of time she’s garnered attention from our Bananas crew to Beat Cinema, Low End Theory, RUN and more. Great sample selections, unique change-ups, cut points, loops and mixture of lo-fi and high-end sounds to make you zone out, as I’ve done when having the pleasure of catching a set, or rapping on it. Her debut album “YUNG” comes out Jan 22nd, 2015, keep your eyes peeled and follow her through social media.

https://www.facebook.com/1linafornia


Zack Sekoff –¬†
Started listening to this guy back when he lived in LA (he may be back now), next thing I knew he disappeared to go to school on the east coast, and I had a CD of his that I played until I couldn’t anymore… Heard about him through the grapevine of the beat scene, and our LA underground community, he was also close to peers like Speak, Westside Ty/Beeper King, and many others. This dudes musicianship is nuts and one can only assume he’s continued to progress and impress. He’s been quiet for quite some time now but steadily working under the radar to produce big sounds that boast his talents across many styles and formats. Zack’s won plenty of competitions, worked with the likes of Thundercat, Austin Peralta, KCRW’s Anthony Valadez, and a slew of others. His diversity is endless and I think without sounding like a total fanboy I should just let you decide for yourself.
He’s got a new album coming out soon, I highly suggest following him on Soundcloud & Twitter. Remnants of a Winter Sun” out 1/15

Bryson Tiller –¬†Bryson Djuan was born on January 2, 1993, in Louisville, Kentucky. His mother died when he was four years old. He has three siblings. Tiller started receiving massive internet attention from music industry insiders with his breakout single “Don’t”, which he originally released on his SoundCloud page. Early co-signs from record producer Timbaland and Canadian rapper/singer Drake led to major label attention for Tiller, with him eventually choosing to sign a creative partnership with RCA Records. Announced on August 25, 2015 : T R A P S O U L debuted at number 11 on the Billboard 200. ¬†Talking about his musical style, Tiller said, “It’s just trap and hip hop-influenced R&B, the perfect marriage between hip hop and R&B.” Tiller has cited American singer Omarion as his biggest influence. Other influences include R. Kelly, The-Dream, Lil Wayne, Chris Brown and Drake. Critics have compared Tiller’s style to Jeremih, Drake, Ty Dolla Sign and Tory Lanez. Keep an eye on him, because his promise continues to show through his consistency. I mean fuck… he’s already reached over 30 million plays on more then 3 of his songs/videos, not bad at 22 years old. Here’s a few great joints:

That’s All ūüôā
-SPIV / Eric Spivak

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5 Artists You Should Know — Vol 6.

Hueman –¬†Allison Torneros, known as Hueman, is an Oakland-based¬†graffiti artist and painter.¬†Her best-known works include a Nike-commissioned portrait of Kobe Bryant,¬†a mural for P Diddy’s Revolt TV office¬†and “Ritual”, a 9-day, free-styled, floor-to-ceiling mural installation in a 5,000¬†sq¬†foot warehouse space.¬†In 2013, Hueman was one of the first artists commissioned to paint a mural after Los Angeles lifted its street art ban.¬†Her biggest canvas to date has been a 90-foot wall at San Francisco’s Ian Ross Gallery.¬†In May 2014, Hueman was named one of LA Weekly’s People of the Year and was featured on a limited-edition cover of the issue.

In 2015, she and Daniela Rocha, founder of Rocha Art, curated¬†Wander and Wayfare,¬†which featured murals painted around San Francisco by eight female street artists, as well as a gallery art show.¬†The event “will be an annual exhibition and mural festival that plans to brighten the future of the San Francisco art scene.” In July, she also participated in the second annual series of Sea Walls: Murals for Oceans, organized by PangeaSeed in Cozumel, Mexico.¬†Hueman’s latest solo exhibition Just One Moment runs September 19, 2015 through October 10, 2015 at Mirus Gallery in San Francisco.

Hueman’s signature style includes bright colors and elements of abstract portraiture. Her work has been described as a product of “free association.” “Drawing first abstractly and without a definite idea, she will return to the work several times and refine images she sees in the primary, elemental composition.”

The name “Hueman” comes from the feelings she had after starting to paint murals for the first time. In a profile in Juxtapoz, she states,”I began painting murals after a dark period in my life when I felt like there was nothing left to lose, and when I painted big for the first time, it was like a light switch turned on. Once I got out of my studio and onto the street, I was using my entire body to paint, I was talking to people, I was collaborating, I was in the sun. I felt alive again. I literally felt human. That’s where the name Hueman comes from.”

Since street art is a medium notoriously dominated by men, Hueman is especially notable as a female breakthrough artist. Hueman graduated from the University of California Los Angeles in 2008 with a degree in Design & Media Arts. She is Filipino American.

huem


Kamasi Washington
–¬†is an American jazz saxophonist, composer, production editor and band leader. Washington is mainly known for his tenor¬†playing.¬†Washington was born in Los Angeles, California, United States, to musical parents and educators, and was raised in Inglewood, California. He is a graduate of the Academy of Music of Alexander Hamilton High School (Los Angeles) in the Beverlywood neighborhood.¬†Washington next enrolled in UCLA’s Department of Ethnomusicology. There, he began playing with numerous faculty members such as Kenny Burrell, Billy Higgins and band leader and trumpeter Gerald Wilson and released the Young Jazz Giants album in 2004.¬†He has since played along with a musically diverse group of musicians including Wayne Shorter, Herbie Hancock,Horace Tapscott, Gerald Wilson, Lauryn Hill, Nas, Snoop Dogg, George Duke, Chaka Khan, Flying Lotus, Francisco Aguabella, the Pan Afrikaan Peoples Orchestra and Raphael Saadiq. Washington played saxophone on Kendrick Lamar’s To Pimp a Butterfly¬†and released a solo album, The Epic in 2015.


Syd
–¬†Sydney Bennett, known by her stage name as Syd tha Kyd or more recently Syd[2] (born April 23, 1992) is a singer, producer and DJ from Crenshaw, Los Angeles, California.[3] She is one of the main producers in Odd Future and a singer, producer and mixer in the neo soul group The Internet with Matt Martians. She is the main producer for Odd Future rapper Mike G and the older sister of Odd Future member Travis “Taco” Bennett.

Growing up in a musical family influenced Bennett’s interest in music. Her mother aspired to be a DJ and her uncle is a¬†reggae producer out of Jamaica.¬†As she explained, “I began wishing I could take credit for some of my favorite songs. That was when I started to make my own ‚Äď I only began singing on my own songs when I really started writing.”¬†When Bennett was 14, she built a small music studio in her home and worked on sound engineering before getting into production.

For the first half of her high school years, Syd attended Palisades Charter High School.¬†Bennett felt left out and had few friends at Palisades and moved to the Hamilton Music Academy, which she considered a more open-minded school. ¬†Syd began making music while she was still living with her parents.¬†Syd’s stage name was given to her by her big brother, Ty, as a kid. After growing out of it, she reclaimed the name when she joined Odd Future.¬†Most of the group’s original songs were recorded in Syd’s house, also known as “The Trap”.


Thundercat ¬†Stephen Bruner, ¬†better known by his stage name Thundercat, is an American multi-genre bass player, producer and singer from Los Angeles, California. He has released three solo albums, and is most noted for his work with producer Flying Lotus, and crossover thrash band Suicidal Tendencies. Recently, he appeared on Kendrick Lamar’s critically acclaimed 2015 album To Pimp a Butterfly. ¬†Born into a family of musicians, Bruner began playing the bass at an early age: by 15 he had a minor hit in¬†Germany as a member of the boy band No Curfew. A year later he joined his brother Ronald Jr. as a member of the Los Angeles metal band Suicidal Tendencies, replacing former bass player Josh Paul.

Along with his band duties Bruner is also a session musician, acclaimed for his work on Erykah Badu’s New Amerykah (2008) and Flying Lotus’ Cosmogramma (2010). He released his first solo album in 2011, The Golden Age of Apocalypse, which featured production from Flying Lotus, and was influenced by 1970s fusion artists such as Stanley Clarke and George Duke. The next two years saw a return to the recording studio with fellowBrainfeeder artist Flying Lotus, with contributions to the Lotus’s Until the Quiet Comes (2012) and You’re Dead! (2014), and the release of Thundercat’s second album Apocalypse (2013).

Bruner has been described as being a major contributor to and “at the creative epicenter” of Kendrick Lamar’s critically acclaimed album To Pimp a Butterfly.

Flying Lotus – ¬†Steven Ellison, known by his stage name Flying Lotus or sometimes FlyLo, is an experimental multi-genre music producer, electronic musician, DJ and rapper from Los Angeles, California.¬†Flying Lotus has released five studio albums‚Äć‚ÄĒ‚ÄĆ1983 (2006), Los Angeles (2008), Cosmogramma (2010), Until the Quiet Comes (2012) and You’re Dead! (2014)‚Äć‚ÄĒ‚ÄĆto increasing critical acclaim.¬†He has produced much of the bumper music on Cartoon Network’s Adult Swim programming block.¬†He also contributed remixes for fellow Plug Research artists including Mia Doi Todd.

In 2012, Ellison began rapping under the persona Captain Murphy, based on the Sealab 2021 character of the same name. Ellison kept this fact a secret for several months, finally revealing his identity several weeks after the release of his first rap mixtape, Duality.

On November 15, 2012, Captain Murphy started a website and posted a 34-minute video titled “Duality” that featured his music as well as archived cult footage and lilfuchs-produced animation. The video album was to be named Du‚ąÜlity. He then began hinting at a deluxe version with separated tracks, bonus tracks and instrumentals. On November 28, Murphy released the deluxe version for download, along with the launch of a merch line. The mixtape was released with separate artwork for each track, created by lilfuchs.

On the night of the deluxe version release, Murphy played his first show at the Low End Theory in Los Angeles, California. He performed his set in a cloak to conceal his identity, but towards the end of the show, he revealed himself to be Flying Lotus.

Recently, Captain Murphy has released singles including “Between Villains” with collaborations from other musicians.¬†Flying Lotus has been planning to release a rap album as Captain Murphy but its release has been delayed. So far multiple tracks have been recorded with stars including Kendrick Lamar.





*Most materials cited from public domain sites / https://www.wikipedia.org

5 Albums You Slept On (and shouldn’t have) pt. 3

All of these albums bring me to a special place and time, and definitely got fair play and several spin cycles til they were rinsed. If you’re familiar and have listened to these before, I’m sure you’ll feel some kind of way, and if you haven’t, I hope you thoroughly enjoy some of these great projects.

Rawkus – VA – Soundbombing II

Factor Chandelier – 13 Stories

Apathy – Eastern Philosophy

Psalm One – Death Of The Frequent Flyer

Hieroglyphics – 3rd Eye Vision

Lock Yourself In A Room Doing 5 Beats A Day For 3 Summers

This past weekend, was the second annual Low End Theory Festival and it was phenomenal. To catch you up to speed, I’ll start with what LET is.

Low End Theory is a magical place where deejays, producers, emcees, vocalists, musicians and beat junkies of all walks unite on a weekly basis. It’s an institution in Los Angeles, and some follow it religiously enough to call it their church.

Whether it’s the fact that the place is 18 and up, or maybe the booming¬†Pure Filth Soundsystem being tuned to make your bones rattle and ovaries twerk, perhaps it’s the countless who’s who that randomly show up (such as Thom Yorke, Prince, and Erykah Badu to name a few).

October marks 9 Years of Low End Theory which is brought to you by Daddy Kev ( founder of Alpha Pup Records ) DJ D-Styles, DJ Nobody, Gaslamp Killer, and Hosted by Nocando. All adding their own special sauce to the mix, you can catch a wide-variety of performers on 1 of 2 stages any given Wednesday in Boyle Heights at The Airliner.

The reason I titled this entry “Lock Yourself In A Room Doing 5 Beats A Day For 3 Summers” wasn’t because I think that this such sound advice from Mr. West, but rather just a reminder of someone being dedicated to a craft, regardless of how many shapes it takes. The majority of this lineup I’ve been following for years and have really witnessed the growth in their sound through various releases and I as well as many others have been lucky enough to interact with many of them through Low End Theory, Beat Cinema, and other platforms that focus on this genre of music. It’s really cool to see guys who started in their basement play center stage in front of thousands before the likes of people like Flying Lotus & Thundercat. A lot of these guys used to actually go to events with boxes of cd’s and just hand them out freely with hand-drawn/cut/photographed packaging, just cd-r’s and cassettes hoping they’d somehow reach someone who somewhat cared enough to follow up and actually purchase or support them further in their journey… It used to be a very DIY effort, coming from a genuine and pure place that was much deeper than youtube views and soundcloud plays. I think the process really created some very humble and modest artists because of the patience involved in really getting heard by “the right people”. That same mentality was getting people shine on stages like Low End Theory along with many others, and in-turn picked up for mini tours and festival opening slots, as well as traveling opportunities.

To me, this festival was like a holiday for all the people who’ve waited in line week after week only to hit the door and the place being at capacity while their favorite artist performed inside. It was a special treat that was mutually beneficial for the performing acts, the attendees and supporters, as well as the format/genre/sound as a whole. It brought together a ton of amazing people, visuals and sounds that I don’t think you’d catch anywhere else in the city, and best of all is it was an organic showcase. All of these acts have performed prior on the weekly Low End stage and never for a moment did it feel like some corporate backed function where they slap stickers all over the Lamborghini, thus maintaining the integrity of the event. ¬† From¬†Jhen√© Aiko, Dom Kennedy, Earl Sweatshirt, Childish Gambino, and even Shia Labeouf there was no lack of star power in the house and I feel like people left satisfied with a longing for more… That being said, check out¬†http://www.alphapuprecords.com/¬†explore some of the acts that were on the lineup further through Soundcloud & Bandcamp. Support what you love and drop by Low End on a Wednesday to see what it’s all about. ¬†Shout out to Kev and everyone who made the event happen, ¬†all the performers who got to express themselves – I truly can’t wait to see what’s in store for next year. Below is a full recap, end of the show clip with FlyLo and a photo from Nocando from the indoor stage.

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Low End Theory 9 Year Anniversary


The 2nd annual Low End Theory Festival, occurred August 8, 2015 at the Shrine Expo Hall and Grounds, Los Angeles, CA. Performers included Flying Lotus, Earl Sweatshirt, Thundercat, Nosaj Thing, Daedelus, Teebs, Jonwayne, Ras G, Mono/Poly, Samiyam, Dibiase, Alix Perez & EPROM, Milo, Open Mike Eagle, Mndsgn, Free the Robots, Great Dane, House Shoes, Anderson .Paak & the Free Nationals, Astronautica, Sister Crayon, Cazal Organism and Elusive. LET residents Daddy Kev, Nobody, the Gaslamp Killer, D-Styles and Nocando also performed. Low End Theory Festival 2015 was presented by Goldenvoice, and sponsored by Roland in conjunction with 808 Day.

5 Artists You Should Know – Vol 2.

5 Artists You Should Know, will be turning the spotlight on five select artists that you should probably check out and support, if you don’t already. While the internet has definitely bridged the gap for aspiring talent¬†to reach new heights and larger audiences faster than ever before. It’s also created a bit of a great divide and surplus problem in regards to the quantity of projects not matching the quality expectations¬†that we were once accustomed to. While I won’t say that it’s all bad, ¬†It’s definitely thrown the music industry into a whirlwind and really requires more finesse and strategy than ever to really push your way to the top. That being said, the goal of this section isn’t necessarily to give you deep interviews that talk about your favorite rappers prior charges, drug habits, or executive producers who¬†squandered away their royalties. Rather the focus and goal here is to provide a platform of discovery, exploration, and hopefully put you up on some talented¬†individuals you’ve missed in the streets and on the web.

—-

Mimi Yoon
( Artist )
I remember years ago when I was producing functions for the Downtown Los Angeles Artwalk and I came across this amazing woman’s work. I spent a few hours in a gallery that showed her stuff in hopes of the opportunity to physically meet her and personally thank her, exchange contacts and keep it moving… Unfortunately, It never happened and I found myself drunk from the open bar watching others also admiring her work in a similar manner. So when I got home, I decided to look her up and see if I could find out more about her process, how long she’s been doing it, and where I can catch more of her work. While she’s got an online store located here: http://mimiyoon.bigcartel.com/products you can see a lot of her work, and progress shots at¬†https://instagram.com/mimiyoon/

Bad_Girls9885955 mimimi

—-


Nocando / Jimmy The Lock / Burnout

( Emcee  )
Nocando is a diverse and versatile Los Angeles veteran who’s carried the torch for emcees of all walks. Between hosting the institution that is Low End Theory, and having countless ciphers outside of the blowed/kaos, his accomplishments span far and wide in the Battle Rap Circuit, to also being an independent artist producing original material. He even started his own label ( Hellfyre Club ) on Daddy Kev’s Alpha Pup Records. Countless times has he risen to the occasion to really showcase ¬†what it means to be a powerhouse musician that withstands the test of time. He’s really learned how to adapt with the market/landscape of music and remain relevant all while also being a father, and modest leader to many. Never in my wildest dreams would I imagine the rapper I met years ago in NY during Jumpoff, then again out on the Slauson line to reach the levels he has… It’s really been great to witness his growth, and I look forward to seeing/hearing what’s next. Below is a sampling of some of my favorites of his discog – You can also support him on social media, soundcloud, bandcamp and itunes, or catch him at Low End Theory every Wed.




—-


Dumbfoundead / DFD / Parker

( Emcee )
Dumbfoundead is another inspirational story who I’ve had the pleasure of working / rapping with in the past and seeing rise from the bottom to reach new heights and surpass expectations against all odds. From the Rap Battle world to the Music side of things, to even having his own channel that’d spotlight budding talent and give them another platform to be heard (Knocksteady). Dumb has really gone through a great transformation and an amazing amount of growth as an artist, selling out shows all over and really throwing down for Korean Artists everywhere.¬†He’s another shining example of hard work paying off in a big way. It’s funny because I remember years ago at this graffiti shop called 33third when I was in town for a short trip, I was in a mc battle with him that was hosted / judged by ¬†Pharaohe Monch & Percee P… Even at this time, you could tell he had a great amount of support from his peers (project blowed) and a passion for the game. With witty wordplay, funny punchlines, and a solid delivery he took home the prize. Since then he’s made huge leaps working with a lot of your favorite artists, producers, dj’s and more in shows worldwide, and created ample collaborations and efforts to bring up other artists. Anyways, I’ve posted a few tracks below for you to familiarize yourself with this talented individual that you should know about if you don’t already. Again,¬†you can support him on social media, soundcloud, bandcamp and itunes, or catch him at his Spam & Eggs events in KTOWN.



—-


Open Mike Eagle

( Emcee )
Open Mike Eagle is a unique subject to analyze. His work varies from satirical dark humor to subtle subliminal honesty, smoothly delivered over interesting production choices and sometimes accompanied by his friends that range from Aesop Rock to Blockhead to Hannibal Buress. From being a teacher, to a father, to a radio/podcast host and most importantly a class act. Mike has managed to really mess around with a variety of sounds in his process and progress, and now I think has really kind of carved out a lane of his own. From the same school of rap that Nocando & Dumbfoundead came from (Project Blowed)¬†he’s definitely proven his worth reaching audiences of all types in several different mediums and platforms, alongside continues to break boundaries ¬†and reinvent himself through his output. I remember this guy coming to the blowed with a cardbox box of cd’s to sell that he pressed him himself and each time the content, production, and overall product just got better and better. You could tell he was appreciative of every single person who believed in him enough to support his art. These days with the disconnect of digital purchasing, I feel like it’s should be a necessity for artists to continue to create physical copies and connect with their fans in this grass-root approach. Mike is definitely a phenomenal artist and making moves faster then we can keep up. So catch him if you can via Social Media, check out some of his podcasts, live shows, music and more.




—-
Ele
( DJ / Producer )
Always with an open mind, Ele has been influenced by a multitude of sounds. Even though she goes back and forth between mixing platforms, she spent her first 10 years DJing strictly vinyl ‚Äď seamlessly blending mostly deep house, hip hop and drum n bass. In 2009, Ele started dabbling in production and within a couple years released various singles like her Down 4 U remix, which earned her the spotlight as a producer. In 2013, she released her first official EP ‚ÄúNoir‚ÄĚ, which got her featured on several known music blogs such as URB Magazine and Giant Step. Her EP also featured artist such as, Abjo (Soulection) & M31RK (RMG). She¬†currently holds a residency at ‚ÄúCulture‚ÄĚ every 3rd Wednesdays along with Abjo (Soulection) & JR Jarris, at North Park‚Äôs AC Lounge.¬† You can also find her every 1st Thursdays at her 2nd residency along with Andre Power (Soulection) & Sufficient Sounds at the popular Art in the Park monthly ‚Äď which fuses music and art.¬† Ele continues to spend most of her time in production and has also teamed up with Half Bad Society, a Brooklyn based music collective. Keep an eye out for more of her work and collaborations! Be sure to dig her up on social media and check out her individual projects, I really cosign this woman¬†and I’m happy to share her production any chance I get.


5 Albums You Slept On (and why you shouldn’t have)

From years of running Strictly Beats¬†( a benchmark in Instrumental Hip-Hip / Beat Tape sites )¬†and also trying to merge another popular blog that I was a part of HHB ( hip-hop bootleggers ) I’ve been digging music for years online and off. Some of my favorite artists have faded away, while others have stood the test of time and found ways of navigating through the changing music environment. I feel like these 5 albums were really amazing pieces of work that would’ve gone a lot further had the internet been more like it is now. From content to production, delivery and cadence, and the emcees/producers/dj’s involved. These projects definitely had a fair share of quality control and all deserve a second life / resurface. Check them out in their entirety, and tell a friend…


1. Stories About Nothing : Intuition – Los Angeles, CA

2. Stick Figures : Prolyphic & Robust – Chicago & Rhode Island
( Unfortunately I can’t find a full album link but you can purchase it at the link below )

Click Here For Full Album

3. Rhyme Asylum – State Of Lunacy – London, United Kingdom

4. Symbionese Liberation : Third Sight РLos Angeles, CA

5. Force Fed : IDE РNew York, NY

You may also like these posts:
www.beatjunkies.com/how-to-book-better-gigs-more-often/
www.beatjunkies.com/5-artists-you-should-know-july-2015/

-Spiv

Wanna reach out? 
_________________
Eric Spivak
espiv15@gmail.com
http://www.facebook.com/espivisdope
ig: ericspivak
twt: gorillamicspiv
Beat Junkies Record Pool: 

How To Book Better Gigs More Often

How To Book Better Gigs More Often

In my 10 years of working at various capacities in and around this industry, I never once took into consideration how difficult, complicated and overwhelming things must be for aspiring talent¬†that lacks proper guidance to “make it” as they say… We all know the internet has provided several articles, tutorials and resources for people to independently help themselves become as aware and knowledgeable as possible. With the addition of social media and platforms like Bandcamp and Soundcloud, it’s become even easier for you to project yourself to the masses and correspond with potential investors to your brand (fans). ¬†My question is, what happens when you get offline? Like, ok great! You’ve been featured all over the world and your mixes, songs and videos have thousands of plays, you’ve got a little blog traction¬†and managed to open¬†for a few established acts that you can namedrop into your bio, but what’s next? ¬†¬†I feel like several talented people hit this peak and then¬†unfortunately start questioning what they are doing or drag their feet. This is when we start to look at other options like Agents, Managers, PR/Publicists and Peers for help.

*Now I must really like you guys,¬†because I’ve decided to put together this basic visual aid to illustrate what happens at this moment.

Untitled - 14
Alright, so that was quick and painless right? Now I’m not saying all artists follow this pattern, but through the ones I’ve mentored, managed, and coached from the sidelines and on the field. I’d be lying if I didn’t say this was a very real and common thing,

so congrats, you’re not alone.

Here’s my tips on how to land more bookings, more often (and¬†help improve your overall self)

  1. Be Transparent. In all interactions. any communication.¬†I know I don’t have to tell you how far integrity, modesty and honesty go but I’m going to anyways. You don’t know how many times people have asked me to manage them bragging about working with this person, or that label, or performing on xyz stage while I smile and nod. Then get home, reach for my phone, shoot a text out and see if what you said is true. – Technology is a blessing and a curse, it’s your choice on whether you want it to work with you or against you. One of the easiest ways to avoid it malfunctioning or not working out in your favor is keeping it 100.
  2. Friendliness –¬†I understand you may not like Joe Blow’s music, or think Kristi Kokane and The Kirkland Krew¬†¬†are trash, but that doesn’t mean you have to be rude or disrespectful. In an industry where all you have is your word, use yours wisely and for good. It costs nothing to be nice, and there isn’t a gun to your head to support said act, but you could have one at your head if you decide to speak up and degrade someone else’s efforts. Social Media may sometimes encourage bad behavior, but you can use it to showcase your personality and really leverage friendships and new connections, just by being positive.
  3. Organization –¬†Having your EPK (electronic press kit) in order will surely help you get more placement and¬†better gigs. Business Cards & Websites are synonymous with this as well. ¬†For me to take someone seriously, I need to know they’ve invested in themselves before they are trying to ask for money from me. No Joke, I spend a quarter of the year re-producing these for people who went on craigslist or through a friend and got a price hookup, but an abomination of work. Make sure you put your best foot forward on all fronts. ¬†Collecting Emails and¬†Numbers then¬†dissecting them when you get home, into an excel spreadsheet is a great way to work on your organization and launch concentrated marketing efforts. This also goes for making a list of Radio Stations, Blogs, Magazines, and other areas that you want to reach utilizing their submission addresses & emails.
  4. Put some Bass in your voice –¬†Confidence, not cockiness, when introducing yourself to others at events will¬†¬†go a long way, throw in some humor and you’re in! If you are at an event, whether performing or not, chances are the people who produced it are also in attendance. Now keeping in mind there is a time and place for everything. I don’t necessarily suggest going out of your way to bother these people ( I am one of these people ) but if you do happen to cross paths with them. Say a quick hello, introduce yourself quickly, and depending on the vibe, either keep it moving or pay them a compliment. First impressions go along way, and set the tone for any future correspondence. Small talk isn’t required, and what you say “can” hurt you, so use some tact. Depending on your approach, you should’ve opened the door for yourself to at least see each other again, briefly and have a slightly longer conversation, until eventually your rapport is at a point that you can share your music. Who knows, you may even get requested for your EPK. You can be proud and accomplished without being arrogant or conceited, much like a vegan or crossfitter can be a vegan or crossfitter, without telling anyone they’re vegan or do crossfit.
  5. Support by attending! –¬†Another great way to get the attention of the players in the scene is being active. Seven¬†years ago when I moved to Los Angeles, I didn’t know much of anyone or anything with an exception to people I’ve met in the past when they were on the east coast (NY) or the south (ATX) for specific events (Jumpoff/SXSW/etc). Now I’m happy and lucky enough to say that I’m known throughout several scenes and circles and get warm greetings, because of my consistent support and interactions. By frequenting events that fit a demographic you’re interested in, you’ll open several doors because generally the attendees are interested in the same things as you. The best part is, not all of them are there promoting themselves, and several potential fans¬†are listening and watching you move.¬†This is where that whole first impressions are lasting thing comes into play. If you connect with others in social environments and keep it cordial, you’d be surprised how far that goes and where it translates into your income. If you do the opposite keep in mind that those who you talk to, can talk too. If you go to an event consistently enough, you get to meet the residents and coordinators casually, which opens the doors of opportunity if you get along. Two things I¬†DO NOT¬†suggest is, attempting to get booked for events you haven’t attended more than a few times, and DO NOT¬†become a pushy overbearing salesperson. Nothing is worse then the guy who interrupts the conversation or cipher to push his latest frisbee. Again, use tact (and common sense) because you never know who is watching.
  6. Think Outside Of The Box –¬†I¬†dropped a mix on 200 cd’s a few months back and gave them to L.A. Uber & Lyft Drivers. This mix + my cards got my website traffic boosted by 1200 people, I made 17 new connections on social media, and my soundcloud had a few addtl thousand plays on the week. When I worked for Viacom/MTV Networks in NY at 1515 Broadway – I used to sneak into the library and mail room and stick my event flyers & cd’s into everyone’s cubby. When I was in high school I dropped my poetry and a mixtape into the women’s locker room 3 vent slots on valentine’s day and made a lot of people happy ūüôā – These are just examples of the lengths in which I’ve personally gone to reach a broader demographic. Sure the internet is great between Reddit, Buzzfeed, Social Media, and all the other outlets. Although if you want to make a real splash where you’re the small fish in a big pond, you’ve gotta be creative. Find unique methods of packaging and delivering your content to people. Think about who you want to reach, and where they will be. I used to always be amazed by all the luxury vehicles Los Angeles had floating in the streets daily, to the point that I started asking anyone in a 80k+ vehicle what they did for a living? The result? some blew me off, some told me, and some followed up with “Why do you ask” and took what I had to offer ( a business card, resume, and cd ) and managed to connect me with some top industry professionals. I urge people to never be afraid of the unknown, and just weight “what’s the worst that can happen” before acting to yield best results. As long as your promotion and marketing attempts are not disruptive or destructive, I definitely co-sign pushing the ante on distribution tactics. ¬†*Note: This does not include tagging the side of the 10 freeway with your soundcloud link.
  7. Professionalism – I can’t count on all my fingers and toes how many times people have shown up late, complained about irrelevant bullshit, gotten too tipsy/turnt before their set, or too faded on the patio when they should’ve been setting up.¬†¬†If you want to be treated like a professional, act like one. Show up early, make yourself useful, show that you’re invested in the show and it’s not just a quick snatch & grab of some promoters cash by promoting the event to the best of your abilities. ( Trust me, social media has definitely made this task a no-brainer for you ) –¬†If you are granted a few guestlist slots, don’t abuse them by showing up at the door every 5 minutes giving my doorgirl lip about letting a broke homie in. If they spent the time/money to get to your event, they’ve got the financial means to support you. Not to mention, let’s be honest – the doorgirl may throw you the fuck out. Please bring all required music on a USB/Phone/CD and have a backup, unless you like performing acapella or over other people’s instrumentals. Do not hastle promoters or coordinators for drink tickets, we understand you can’t survive on water all night, and need to get your booze¬†to boost your buzz and confidence levels. Be supportive. I can’t stress this enough, I’m not talking emotional support, or child support. Applaud other acts, watch your time, don’t infringe on others by going over your designated slot, and don’t be a dick. ¬†Make it easy for us to pay you and book you again. I’ve noticed the talent that gets booked the most, tend to have their shit together (being organized) and arrive on time, perform on time, say thank you, abide by the house rules, are responsive by text/email, and can send me an invoice via venmo, square, paypal, etc. if they aren’t paid the night of. As in any career, being a professional will take you far and doesn’t go unnoticed. Act like you know.
  8. DIY – Do it yourself, alright so you are determined to get on. You don’t do “Pay To Play” showcases (never do p2p showcases), you’ve hit the Open Mics on a weekly basis for a few months now. You’ve gone to nearby cities to try to get a feel for a different crowd. You’ve done everything I’ve said above before, and then some… At this point, I’d suggest trying to throw your own event. Now event production and coordinating is *NOT* for everybody, and *NOT* to be taken lightly. I cannot emphasize enough how much we don’t need more poorly put together functions that hang on by a thread and waste people’s time and money. I’m also not saying that if nobody will book you, then you book yourself. What I am saying is, if you have established a bit of a name for yourself, you can draw a decent 15-50 person paying crowd, and you’ve made a few connections through the events you’ve supported. Maybe it’s in your best interest to produce your own function. Find a venue, work out a deal, run it by a few friends to make sure it’s a solid one, book yourself to perform and a few supplemental acts that make sense for your sound or theme of the night. I know when doing talent booking and artist management/development with people who have no names. I was able to build names for them by producing a series that featured them as residents or near-headliners. You can do this for yourself without too much difficulty, but I really only suggest taking this route once you’ve reached the minimum requirements mentioned above, and already do everything else listed within this post. I’d hate to hear you followed a beat junkies blog posting from some guy named spiv and got evicted because you put your rent on the line and had a poorly designed flyer and a weak lineup with no gas.
  9. Be Yourself.¬†– Most of this stuff above is self-explanatory, or one would think. Unfortunately, I see these tools of the trade get tangled up and forgotten very rapidly, especially when one gets a little shine. At the end of the day, people will book you based on who you are. If they aren’t booking you, it doesn’t mean nobody likes you, it means you’ve got room for improvement. Never stop practicing and progressing to be the best you, that you can be. If you’re not seeing the results in what you’re doing, change what you’re doing, or how you’re doing it, until you see the response you want to receive. The Los Angeles and New York markets for music are savage, and the fakes, jakes, and snakes get weeded out quickly. You have to learn before you earn, and always keep a guard up. If something sounds too good to be true, it probably is. No party or event is worth losing sleep over. Overcompensating for accomplishments you don’t have yet, is unnecessary and you are only as good as your word, so keep that shit golden. None of the things mentioned in this article prevent you from being yourself, and at the end of the day, the real ones get the work.

Maybe in the next Artist Essential piece on The Beat Junkies site, I’ll we can break down the differences between expectations and duties of Agents, Managers and Publicists.

I hope you enjoyed the first Artist Essentials posting on The Beat Junkies blog. 

I’ll leave you with this last nugget of advice. At the end of the day,¬†It’s all about how you serve it up.

If you have the worst food in the world and it looks amazing — People will give it a shot.

If you have the best food in the world, and it looks like shit — People won’t touch it.

Swap out food with Events, Music, Art, Film, Photos, etc¬†and the lesson is the same. Presentation, Connection, and Communication are Keys To Success. Don’t do anything rushed or forced, don’t put out half-assed looking event flyers or album artwork. Spend a little extra time and money on things you value most, so others can recognize that when they feel, see, and hear the¬†product you are delivering, especially when that product is yourself.

Hope this helps you land more bookings, ¬†as it has for a handful of others whom I see living off of their craft. Don’t be too hard on yourself.

For anyone with a problem with this article, they can check out my friends video¬† – Otherwise, we’re back in a week, next Wednesday with another post. If you missed my last one, you can check it out 5 Artists You Should Know¬†

-Spiv

Wanna reach out? 
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Eric Spivak
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Beat Junkies Record Pool: 

5 Artists You Should Know – Vol 1.

On the first Wednesday of each month, we’ll be turning the spotlight on five select artists that you should probably know, if you don’t already. While the internet has definitely bridged the gap for aspiring talent¬†to reach new heights and larger audiences faster than ever before. It’s also created a bit of a surplus problem in regards to the quantity of projects not matching the quality expectations¬†that we were once accustomed to. While I won’t say that it’s all bad, ¬†It’s definitely thrown the music industry into a whirlwind and really requires more finesse and strategy than ever to really push your way to the top. That being said, the goal of this section isn’t necessarily to give you deep interviews that talk about your favorite rappers prior charges, drug habits, or executive producers who¬†squandered away their royalties. The goal here is to focus on discovery, exploration, and hopefully to put you up on some talented¬†individuals you’ve missed in the streets and on the web.

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Bisco Smith

( Artist )
Bisco Smith, is an artist steadily in search of his own personal truth and most raw expression. His aim is to blend his experiences in life with the energy in the moment and create work that moves, questions, and inspires. His work is a blend of graffiti deconstruction, graphic design, and fine art that captures the untamed energy and uncharted environments of street style and expresses a sense of duality, spontaneity, and movement. He is currently living and working in Venice, CA with New York and Miami on the sides. Currently looking for a wall near you.

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(Collaboration with Afrika_47)

For more info, commission pieces, and original work inquiries please contact Bisco by email:  contact@biscosmith.com say the Beat Junkies sent you. You can also find him online at http://www.biscosmith.com

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Aaron Cohen
( Emcee  )
Aaron Cohen is an artist from Seattle, Washington. After graduating high school, Cohen moved to¬†New¬†York and began his¬†music career. Known for his laid back flow and dark yet catchy hooks, Cohen’s lyrics¬†interweave cynical observations of the world and himself.¬†Cohen has previously released mixtapes via Mishka Records as well as Decon/Mass Appeal. Cohen’s music utilizes a wide range of production styles, but tends to lean towards more ambient sounds as displayed on Cohen’s newest release “Home Less.”¬†Cohen has toured in Europe and the United States. He is working on a new untitled¬†EP for release later this year. Cohen is a member of New York City based collective “Inner City Kids.”

Notable collaborations:
Flume, Ryan Hemsworth, A$AP Ty Beats, Tommy Kruise.

A couple weeks ago, a TV station in France called OFIVE TV had some crazy technical difficulty and ended up playing one of his¬†music videos on repeat for four days straight. Obviously, it generated a lot of buzz out there. Here’s the video that got stuck on repeat:

You can hear his new EP “Home-Less” here:¬†¬†https://soundcloud.com/aaron-cohen/sets/home-less-ep¬†and his new video ft. Alexander Spit here:¬†https://www.youtube.com/watch?v=EdXqoRFlLi8

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Henry Canyons

( Emcee )
LA based rapper, Henry Canyons, transcends your typical boundaries of hip-hop identity. The self-described Brooklinite-French-Jew took to music at a young age; from his training as a jazz saxophonist to his teenage years spent in Brooklyn ciphers, his melodic style and bilingual lyrical integrity reflect a diverse musical background. After graduating college, Canyons moved to LA intent on following his passion for the art form. Since then Henry has steadily worked at his craft, putting out several different projects.¬†“the Brooklyn-turned-LA native stays within a lane equal parts humor and quality hip-hop, generating ¬†impeccably delivered lyrics.”¬† Emerging as a new artist on the scene, Paul Thompson of Passion of the Weiss assures listeners that, “Fortunately, the man at the mic has your attention. Canyons casts himself as the young Leo DiCaprio in Catch Me If You Can‚ÄĒalternately reckless and over-thinking, but with enough inimitable cool to pull it off.” Below is a link to his latest project that features smooth¬†jazzy, boom bap-centric and introspective¬†sounds¬†guaranteed to leave listeners wanting more.

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Zackey Force Funk
( Producer/Singer/DJ )
Zackey Force Funk was born into this wild world in Tucson, AZ in 1974. In and out of prison since the age of 17, ZFF began producing on pirated software his brother gave to him once he had given up a life crime to focus on writing tunes and raising his family.

First discovered by Kutmah back in the golden era of Myspace, Zackey’s signature “Force Funk Sound” swiftly grabbed the attention of a number of formidable producers. Collaborations followed shortly after with the likes of Salva, Lazer Sword, Lorn, Baron Zen, Daedelus and B. Bravo, as well as forming the group Demon Queen with Tobacco. As these tunes were scattered across various labels, finding their homes on their respective collaborator’s projects, ZFF continued to hone his style, delving deeper into the psychedelic future funk realm of which he has created for himself. The fruits of his discipline all add up to his forthcoming debut LP entitled ‘Money Green Viper”, to be released in July of 2014 on LA based collective Hit+Run.

When Zackey Force Funk isn’t robbing banks with baseball bats he’s rocking late night discotheques with soul songs for the armageddon.

Below is a link to his album on Hit+Run called Money Green Viper, which was also released on a limited edition emerald green skin vinyl by his crew.

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NiceGuyxVinny
( Producer / DJ ) 
Vinny is one of those silent but deadly artists’ with extreme versatility in his production. You can tell he thinks about every sequence, sound and sample incorporated into his tracks and isn’t afraid to do something different. These days when the market is flooded with so many repetitive sounds, it’s very refreshing to have guys like this creating more of an abstract mood music to take you through your week. ¬†He’s based out of Long Beach, and also part of the Soulection crew, occasionally you can catch him live in a beat or dj set¬†spreading more of the good vibes throughout dance floors across your city. Modest. Creative. Solid.

Below is what he had to say about his instrumental project titled “Vista” which is also embedded below and available for Name Your Price. Pick it up and support him if you get a chance to.

” Dedicated to & inspired by the people in my life. Each track is named after someone who I feel has made a huge impact on my life & the way I see the world. I got sounds that reminded me of them (favorite songs,movie scenes,etc.) and made tracks from those samples after I would spend time with them..talk to them..or even just think of them. I tried to put whatever emotion I had from those moments into song form. During the time I was making this project I had a lot of things going on with my life..working on these songs helped me get my mind off everything. It was great because I didn’t have to leave my own room to go to another place,all I had to do was close my eyes and listen. It was a fun idea that turned into a whole project that helped me more than I thought it was. I’m happy to share it with you. Much love to anyone who supports my music & all I wish for is to inspire some minds…”

Til Next Time.

-Spiv